Brian Gu says he sees Chinese car firms competing on quality rather than launching price war as at homeMotorists in the UK and EU should not expect a sharp drop in the cost of electric vehicles despite increased competition among Chinese manufacturers, one of the country’s biggest electric carmakers has said.Brian Gu, the vice-chair of the manufacturer Xpeng, said that Chinese carmakers could compete on quality to win customers in the EU and UK, rather than unleashing a brutal price war as they have in China. Continue reading...
Source: https://www.theguardian.com/business/2026/jun/16/ev-prices-uk-eu-chinese-car-firm-xpeng